A Growth Hacker’s Guide to Blue Ocean Marketing Channels

Blue Ocean Marketing

Over the past decade, there’ve been countless tech startups from Silicon Valley and beyond that have reached escape velocity and acquired millions of users. Think Snapchat, Whatsapp, Dropbox, Airbnb etc. This has been achieved not through TV ads, billboards, PR or other ‘traditional’ marketing channels, but rather something called ‘Growth hacking’. When growing gaming startup
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4 Ways to Optimise Your Linkedin Profile to Build Your Personal Brand

Linkedin Personal Brand

LinkedIn’s big. It’s the 3rd biggest social media site and the no.1 business to business site in the world. Despite the fact that there are now almost 500m people on Linkedin, it still surprises me how few actually use it effectively for their Personal Brand & never receive any real benefits from their profiles (e.g. job offers,
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