70 Kick-ass Web Marketing Case Studies

startup ideas
startup ideas

If it works for someone else - use it!

Here are 70 kick ass marketing case studies to get your creative juices flowing.

There’s case studies for CRM, Social Media, Twitter specific, Facebook specific,  Viral, Personal Branding,  Branding, Sales, Business Plans, Crowdsourcing, SEO, Landing page conversions, Geo-location and Mobile.


Any you can use for your startup?

Enjoy – tell me what you think of them.


Extending the Customer Experience
Social Media for Customer Service
Comcast’s Twitter Man

Social Media

Social Media Nonprofit Study
How LIVESTRONG Raised Millions to Fight Cancer Using Social Media
Cold-FX: A Fun Canadian Healthcare Social Media Campaign
Case Study: Using Social Media to Deepen Partner Relationships, an Inside Look at the Oracle Partner Network
B2B Case Study Online Community
Reconfiguring a B2B Communications Function to Foster WOM
5 Small Business Social Media Success Stories
How Social Media Drives New Business: Six Case Studies
The Old Spice Social Media Campaign Stats

Twitter specific

Virgin America Promoted Tweets
How Moonfruit got Twitter right
Breakdown: 4 Ways Brands Are Earning –and Buying– Followers on Twitter
Best Buy
Reaching Out To a Wide Audience: A Twitter Case Study
Reaching Millions With Twitter: The Whole Foods Story
Twitter Drives Traffic, Sales: A Case Study
Twitter Case Study of a Commercial Brand

Facebook page specific

Killer Facebook Fan Pages
Dunkin Donuts’ Facebook Campaign
3 Things We Can Learn From IKEA’s Facebook Campaign
Ikea Facebook Social Media


Will it Blend? A Viral Marketing Case Study
Weezer Viral Marketing
Digital Branding: ‘March Madness’ browser promotion leads to 99.6% conversion rate for The Ohio State University

Personal Branding

Twitter: Kim Kardashian
Lady Gaga Case Study

Startup Growth

Case Study: 5 Factors Behind One Startup’s Rapid Growth


Facebook Brand Marketers
Coke Expedition 206
Brand Marketing: Guinness
Best Practice
Driving Innovation

Web Design

One Page Sites Design

Content Marketing

Content Marketing Tips
Interview with Mark Coatney of Newsweek Magazine’s
I now pronounce you monetized: a YouTube video case study
Build Popular Blog
How I Got 50k Visitors to My Blog in One Month
Case study: the anatomy of a blog storm

Selling/business models

Google Marketing Case Study
Twitter Drives Traffic, Sales
Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic and MailChimp
Dell case study / Dell.com case study


Crowdsourcing Case Studies


A Tweet’s Effect On Rankings – An Unexpected Case Study
Link Bait Case Study
A Case Study: Using Contests To Build Links
Think Traffic Monthly Report #5
SEO Case Study: PRSA Jobcenter
Case study shows the SEO benefit of Twitter

Landing page/Conversion

Lessons Learned from 21 Case Studies in Conversion Rate Optimization
SEOmoz Case Study
Voices Case Study


Early Proof That Geolocation Marketing Will Succeed
Crocs rolls out nationwide mobile coupons campaign: case study
Big City Burrito Builds a Viral Database With Mobile Marketing
Mobile Marketing Case Study: Gunstock Mountain Resort (JitterGram)
Mobile Marketing Case Study: Mobile Apps VS Mobile Website
SMS case study – Sara Lee’s State Fair Corn Dogs
White PaRel: Redef¡n¡ng Gouelnment
Gommunioation Witn 0B-Godes

Chevy Case Study: Using Mobile, Location and QR Codes to Inspire Brand Engagement
Case Study: Sephora Offers Ratings and Reviews via Mobile
Best Practices: Bringing Mobile Apps into Retail Stores
Propelling the Pepsi Spirit with Mobile Apps
Case Study: Cars.com Mobile Marketing

Any I’ve missed? Please post them in the comments


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