Marketing Metrics Mastery, Dan Martell Interview

Dan martell FOWA






What is the most important element of marketing that most business just don’t concentrate on?

Last week at FOWA London, I had the pleasure of meeting one of my entrepreneurial heroes: Dan Martell from Flowtown. I see Dan as one of the leading marketers in the world – (crazy considering he has an engineering background).

Why is he a hero of mine? Because everything he does is based in metrics – which is the ability to track the performance of all marketing campaigns you do. Forget ‘awareness’ and ‘brand building’ – for me, this is the single most important and effective way to market any business - because you know exactly what’s working and what’s not. And Dan’s the master of it.

In this interview you will learn:

  • Why Metrics are so important to your startup
  • What tools you should be using right now
  • How to come up with an idea for a startup
  • What the fastest way to validate you idea is
  • How to find your MVP
  • How a Canadian dude can make complete sense after just 2 hours sleep (maximum respect!!)
Check it out:

 Find out more about Dan:

Maple butter


Your Turn: What part of marketing do you feel is the most important?

Leave your comments below


About Howard

Howard is a Startup Marketer, Blogger & founder of 3 startups. Currently working with a London based Social Gaming startup.

View all posts by Howard

8 Responses to “Marketing Metrics Mastery, Dan Martell Interview”

  1. Dan Martell Says:

    Howard, thanks again for the opportunity to share some ideas … glad we connected!



  2. Kat Says:

    Great interview thanks vm for doing and posting. London gets so little of this compared to the valley…Would be great to have one inspirational interview every morning for those who need a kick in the butt to start their day (i suspect there are many more of us than we care to admit).


  3. Phillip Hofmeyr Says:

    Howard – really really enjoyed this interview – going to share it with my team. And you were surprisingly lucid for someone talking to their hero (I haven’t seen you smile at me like that :-) ).

    PS: think the difference between you and dan is simply that he puts more effort into his hair. That’s what’s holding you back :-)


  4. Pete James Says:

    I enjoyed this interview. Dan Martell is a superstar. Keep up the good work Howard


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