Marketing Metrics Mastery, Dan Martell Interview

Dan martell FOWA

Dan martell FOWA






What is the most important element of marketing that most business just don’t concentrate on?

Last week at FOWA London, I had the pleasure of meeting one of my entrepreneurial heroes: Dan Martell from Flowtown. I see Dan as one of the leading marketers in the world – (crazy considering he has an engineering background).

Why is he a hero of mine? Because everything he does is based in metrics – which is the ability to track the performance of all marketing campaigns you do. Forget ‘awareness’ and ‘brand building’ – for me, this is the single most important and effective way to market any business - because you know exactly what’s working and what’s not. And Dan’s the master of it.

In this interview you will learn:

  • Why Metrics are so important to your startup
  • What tools you should be using right now
  • How to come up with an idea for a startup
  • What the fastest way to validate you idea is
  • How to find your MVP
  • How a Canadian dude can make complete sense after just 2 hours sleep (maximum respect!!)
Check it out:

 Find out more about Dan:

Maple butter


Your Turn: What part of marketing do you feel is the most important?

Leave your comments below

How to Best Optimize your Website? with Optimizely’s Pete Koomen

Pete Koomen

How do you know if your website is designed in the best way for your customers? What are visitors to your site not doing? What do you want them to do?

In this interview, recorded at Future of Web Apps London 2011,  I caught up with Pete Koomen co-founder of Optimizely, a market leader in website optimisation software, and discussed how to optimise your website so visitors will click where you want them to.

In this interview you will learn:

  • What is A/B testing?
  • The first test you should do for your startup
  • How to get started with optimising your site using A/B testing?
  • Where you can find the lowest hanging fruit to optimise
  • Some examples of what you should try to optimise first

 Check it out:



 Your Turn: Have you tried optimising your website before? How did it go? 

Leave your comments below: