Startup Remarkable

          What is the most important element of marketing that most business just don’t concentrate on? Last week at FOWA London, I had the pleasure of meeting one of my entrepreneurial heroes: Dan Martell from Flowtown. I see Dan as one of the leading marketers in the world – (crazy considering [...]

How do you know if your website is designed in the best way for your customers? What are visitors to your site not doing? What do you want them to do? In this interview, recorded at Future of Web Apps London 2011,  I caught up with Pete Koomen co-founder of Optimizely, a market leader in [...]