How do you lead your Tribe? Interview with Clay Hebert

Who are your tribe? Why are they important? And how can you be the leader of your tribe? I recently caught up with Clay Hebert, founder of – a NY-based consultancy that teaches brands how they can lead their tribe. Clay is also founder of new startup and blogs at

Clay is a graduate of the Seth Godin MBA (check out the bonus video below to see Seth speak about Tribes). In this interview we speak about practical steps to leading your tribe, lean startups, and what it was like being in the Seth Godin MBA.

Check it out:

Clays Links:

Clay’s Twitter

Clay on Linkedin

Links discussed in video:

Bonus video: Seth Godin’s Ted Talk on Tribes:

Do you have a tribe, or are you part of one? Tell us in the comments below.


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